Humorous MCAT Preparation Cartoons

Humorous Cartoons to Enable Memorization of Critical MCAT Content

Business Challenge:
Students struggle to understand and remember the large amount of complex information for the MCAT exam. Additionally, many preparation resources are very text-heavy and inaccessible for learners that are more visual.

Hypothesis:
Using the Method of Loci to create metaphorical imagery for complex MCAT content will enable users to improve recall on the exam. Additionally, the use of humor encourages attention and increases retention.

Design Approaches:
⦾ Key content will be symbolized in meaningful cartoons
⦾ Voiceover lines will be used intentionally to keep the playtime as short as possible
⦾ A narrative theme and story will be utilized to create a cohesive design and connect the concepts

Properties of Sound

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Video for MCAT General Chemistry preparation created script, collaborated with artists, voice talent, and video editors, and managed the production of the video